Trust = eTrusted

In our ever-digitising world, trust is becoming more and more important. All stakeholders operating in a networked world need to be able to rely on their privacy and security being guaranteed. eTrusted offers all the tools and services they need to ensure and boost trust in the digital transformation.

Back in 1999, Jean-Marc Noël and Ulrich Hafenbradl embarked on the mission of making online shopping more secure. Back then, e-commerce was in its early stages even though Amazon and Ebay had already achieved considerable success in the US, creating a wave of enthusiasm in Europe as well. However, worries emerged among European consumers who started to ask questions about the security of e-commerce and the trustworthiness of mostly unknown online retailers.

For the Trusted Shops founders, who were simply enthusiastic about the many online shops that had started cropping up, one thing was clear: Europe needed a trust brand that could guarantee consumers a safe shopping experience and step in to protect them from financial losses.
This brand would not serve large players only. Instead, it would support small and medium enterprises in proving their trustworthiness. This was the only way to guarantee equal opportunities to online retailers and true freedom of choice to consumers.

Helps consumers. And helps companies.

To lay the foundations for their vision of a trust brand, Noël and Hafenbradl sought the cooperation of consumer protection experts to develop the requirements for a comprehensive audit of online shops. Upon successful completion of the audit, the online shop would be awarded the trustmark. This symbol of trust, which has now become well-known throughout the industry, would be connected with a guarantee offered by Trusted Shops for every purchase made with a certified online shop. This package for all-round satisfaction has been at the heart of Trusted Shops’ activities from the very beginning.

A few years later, the founders, now joined by Thomas Karst, completed their offer with customer reviews. Apart from the initial audit, the reviews left by customers who placed an order with a shop enable the shop owners to assess their service daily. This perfect combination continues to be very much appreciated by online shoppers and retailers alike.

Indeed, both online shoppers and retailers benefit from our solutions; while consumers look forward to receiving their order, online retailers benefit from fewer cancelled transactions and more new customers. Today, more than 7 million online customers use the guarantee and customer reviews while making purchases with one of the more than 25,000 online shops carrying the trustmark. They include big players such as Asos, M&S, New Look, Screwfix and Sole Trader, but also thousands of specialised niche providers contributing to making e-commerce so diverse.

A broad positioning for further development

Apart from Trusted Shops, the new umbrella brand eTrusted also includes Trusted Experts and Trusted Enterprise. The aim is to serve different market segments by responding to different customer needs. Thanks to different highly-specialised teams, eTrusted can stay agile and continue its trust-building activity in our increasingly connected world.

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